For Immediate Release :
Contact: John Calder
NEWS ON-DEMAND IN PREMIUM COFFEE SHOPS
August 26, 2008: TableTouch, Inc., Tully’s Coffee, and The San Francisco Chronicle announced the results of a six-month field trial testing the customer response to read their news on electronic enabled coffee tables. The field trial demonstrated that Tully’s customers consistently viewed thousands of pages of content each month on every table with no instructions and no promotion.
Since October 2007, Tully’s Coffee shops in seven locations around the Bay Area hosted ten TableTouch tables to test the device in a variety of situations. Martin Walker, Tully’s Vice President of Marketing and Merchandising, says, “Our customers truly enjoy the convenience of selecting their choice of news and viewing the brilliant color pictures provided by the interactive touch tables. In addition, our staff favors the ease and environmental benefits since there is no waste or clean up involved. We are working to add units to locations in other markets.”
Gary Anderson, Executive VP of The San Francisco Chronicle said, ”As the premier San Francisco news provider in print and online, we are excited to extend our brand further into digital media. This field trial started as an experiment and we’ve learned a lot. Going forward, we are working to enable a full suite of digital content.”
John Calder, founder and CTO of TableTouch, said, “The response by Tully’s customers during the field trial has exceeded our expectations. We designed the touch tables to fit the culture of public venues; to serve both the customers and the host venue appropriately. The content from The San Francisco Chronicle has been a compelling attraction for users.”
About TableTouch, Inc.
TableTouch, Inc. is a design and development company specializing in touch screen technologies and highly integrated content delivery systems. Founded in 2004 by John Steven Calder, TableTouch focuses on making information more accessible to a broad demographic by bringing the internet to public spaces through innovative hardware combined with intuitive user interfaces. For more information, visit: www.tabletouch.com
About Tully’s Coffee Corporation
Tully’s Coffee Corporation is a fully handcrafted coffee roaster and a leading specialty coffee retailer and wholesaler. Through company-operated and franchised specialty retail stores in Washington, Oregon, California, Idaho, Arizona, Montana and Utah and its global alliance partner in Japan, Tully’s premium coffees are available at more than 400 branded retail locations. Tully’s wholesale division also distributes handcrafted coffees and related products via office coffee services, food service distributors, and thousands of leading supermarkets in the United States. Tully’s corporate headquarters and roasting plant are located at 3100 Airport Way S. in Seattle, Wash. For more information: (800) 96-Tully or www.tullys.com.
About The San Francisco Chronicle
The San Francisco Chronicle is the largest newspaper in Northern California and the second largest on the West Coast, with a daily circulation of 512,129 and a Sunday circulation of 539,563 (ABC Publisher's Statement, September 2002). The San Francisco Chronicle was founded in 1865 by Charles and Michael de Young, and has been awarded five Pulitzer Prizes for journalistic excellence.